DuckDuckGo updates extension to block Google's FLoC tracking

douglas9

Member
DuckDuckGo, the privacy search engine, has updated its DuckDuckGo Privacy Essentials extension for Chrome to block Google’s new tracking method FLoC (Federated Learning of Cohorts). The update to the DuckDuckGo add-on comes after Google began a FLoC trial which opted Chrome users in without the option to opt-out unless they turned off third-party cookies which would break some websites.

The new FLoC blocking feature comes included with version 2021.4.8 of the DuckDuckGo extension. The privacy-friendly search provider has said that the extension is still waiting for Google’s approval of the updated add-on but that it should be given soon. If you have the DuckDuckGo extension already installed, it will automatically update, otherwise, you can install it from the Chrome Web Store.



Does anyone know if ADG will/does block FloC?
 

Blaz

Moderator & Translator
Staff member
Moderator
It does when you are using a product which supports javascript Rules.
 

douglas9

Member
It does when you are using a product which supports javascript Rules.
Vivaldi has a handle on situation....from Viv developer on reddit/vivaldibrowser:

At Vivaldi, we are committed to protecting our users from online trackers, and we would not want to enable any kind of user behavioural profiling. The FLoC experiment does not work in Vivaldi, because it relies on several hidden preferences being set, and we do not enable these options in Vivaldi. Our future plan is to prevent the Floc component from functioning, no matter which way it is implemented.
 
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