Guce advertising and what is it really?

d0x

Active Member
In recent weeks engadget.com now points to
guce.advertising.com

Adguard blocks this which means it blocks EVERYTHING on Engadget which used to be (afaik) a trustworthy site for many years.

So now no pages get loaded at least on Android, I haven't tested on PC.

I've searched guce advertising and some sites say it's malware that is installed on a users system. It doesn't say it's an actual domain and (maybe?) More concerning is that Engadget is redirecting to that URL and I wonder if they even know it. Why would you redirect through a known malware site that then redirects back to the actual tech news site on purpose?

I know this is maybe skirting the lines of relevance for this forum but I'm curious about people's thoughts on this and what may be going on.
 
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